The essential element in this startup, fast-paced niche is competitive differentiation, meaning
that with no competition advantage, the business will not thrive and expand. Two perspectives are antithetical to ordinary marketing. It cannot, because it is quite deficient in many of these areas, and lacks a budget, and it is also based on velocity. That’s where account based marketing comes in; an approach to marketing that creates a more efficient and effective marketing process when compared with traditional ‘shot-gun’ approach of demand generation.
In this article, readers will learn how ABM can be effectively implemented by startups and the strategies to outcompete others using the insights learnt and statistics.
1. ABM is actually great for startups because the following is improved:
From the context of ABM, relatively much importance is invested in the activities of young startups, which as a rule are severely lacking in funds and are rather limited in terms of resources. The following are ways in which startups can benefit from ABM
Read the complete article- Account-Based Marketing for Startups