2.1 Target Account Identification
An elementary step of ABM is in deciding which the right accounts to target would be. This would include:
Market Research: Understanding market trends and identifying some valuable accounts. This shall also include helpful information on the potential target, which startups can leverage using a tool like the LinkedIn Sales Navigator or ZoomInfo.
Customer Profiling: A more detailed profiling of an ideal customer based on company size, industry, and potential revenues. It also ensures that the targeted accounts have the most potential, all while yielding a good ROI.
2.2 Personalizing Outreach
ABM is all about personalization, meaning that the following should be put into place:
Personalized Content: Generating material that directly speaks to the literal pains experienced and needs of a targeted account. It can be such that it personalized emails and landing pages more in a customized way and targeted ads.
Personalized Campaigns: The creation of marketing campaigns, where each account would feel privileged and individual at the same time, could mean sending a prospect a video message, sending a proposal tailored to them, and bringing that level of commitment to the same level to make a profound improvement.
Learn More:
https://salesmarkglobal.com/account-based-marketing-for-startups/