Leads are not the same and not all of them are divided into hot, warm, and cold leads based on their level of interest. Some are relatively new to the market and are yet to create their brand consciousness while others are considering making a particular purchase.
Which is directly associated with the principle of personalization, because the delivered information is much more relevant, the leads that receive it are far more interested in it – and hence, farther more qualified.
1. 3 Matching the Content with the Stage in the Buyer Journey
You know that leads are not equal and are classified into the hot, warm, and cold leads based on the degree of interest. Some of them are relatively young firms in the market and they require brand awareness while the others are those firms which are planning to buy the product. This is traditionally one of the areas where business right through to data- analytics maximizes its worth.
By analyzing metrics like lead nurturing email click-through rates, we can uncover which content resonates best at each stage of the buyer’s journey:By analyzing metrics like lead nurturing email click-through rates, we can uncover which content resonates best at each stage of the buyer’s journey:
Read the complete article-