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Competitive distinct characteristics are essential for survival and growth in this fast-paced startup environment. Two points of view are opposed to standard marketing tactics. It cannot keep up, being much short on numerous resources and a budget, and it is also focused on speed. This is where account-based marketing comes in.
This post will use examples and statistics to demonstrate how entrepreneurs can successfully use ABM to obtain a competitive advantage.
Read the complete article- Account-Based Marketing for Startups