The blog argues that since the platform rebranded from Twitter to X in 2023, getting a verification badge has become much simpler and isn’t limited to celebrities anymore. It says that by subscribing to X Premium (paid subscription) and meeting a few basic criteria — like having a name, profile photo, verified phone number and recent activity — pretty much anyone can get the badge. It explains exactly how to subscribe via desktop or mobile, how to pay and then wait for X to review and assign the checkmark. The article outlines three types of badges: blue for individuals, gold for organisations/brands, and grey for government or official accounts. It lists the benefits of being verified, such as increased visibility, credibility and better support, which marketers, brands or influencers might find useful. And it gives practical tips to improve your chances: stay active, keep profile public, add credible links or achievements, and avoid spam or impersonation. Finally, it warns that changing names or photos often or engaging in suspicious behavior can cause you to lose the badge, so maintaining good account practices is important.
