With the advent of online messaging and hefty bulk SMS gateway API, election campaigns have been greatly enhanced. The major intent of actualizing any election campaign is to connect with a huge number of prospective voters and interact with them. Not to mention, it is this interaction through which the political leaders and parties can feature themselves to the potential audience. Analyzing the significance of election campaigns, bulk SMS services prove to be an ideal marketing technique to use for political and electoral engagements.An effective election campaign can do wonders in connecting political leaders to their subject audience. With bulk, SMS leaders can reach out to the audience and do vote appeal, register their ideas and agendas in the minds of SMS readers, and also update about the latest happenings. To enable campaign leaders to interact with such vast audiences all one needs is SMS services from a promising bulk SMS gateway provider in India.