1.1 Determining Target Groups
The first and most important step in content optimization is identifying your target audience. How can one optimize content? By examining firmographic and demographic data, B2B marketers can segment their target audience more successfully. Resources such as CRM data, LinkedIn insights, and Google Analytics can offer comprehensive details on:
– Industry and company size
Positions held and degrees of seniority
– Locations
1.2 Actionable Intelligence
Finding out how your audience uses the content you upload is made easier with the help of behavioral data. Page views, time spent on page, and engagement rates are examples of website traffic data that provide useful insights into the interests of various user categories.
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https://salesmarkglobal.com/content-optimizer-use-data-to-enhance-b2b-marketing-strategies/