- Increase the Number of Opportunities
Lead Generation and Qualification
Improving the approaches towards generating leads and improving the existing methods for lead scoring are the initial ways that can help in generating more opportunities. The high quality of the leads results in a stronger pipeline.
Data-Driven Targeting: By understanding prospecting and leveraging analytics, organizations can extend their reach toward promising clients. For instance, IBM employs predictive analytics to optimize its lead targeting, which in turn boosts the generation of leads by 50%.
Marketing Automation: Many companies use marketing automation systems like HubSpot or Marketo to reach out to leads in a personalized and timely manner to help guide them through the funnel. Forrester has revealed that businesses that handle lead nurturing effectively get 50% more qualified leads at a third of the cost.
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https://salesmarkglobal.com/optimizing-sales-pipeline-velocity/