In today’s fiercely competitive business environment, where B2B selling is the order of the day, broad marketing messages are equivalent to crying over the rooftops. Today’s B2C consumer is a demanding one that requires companies to provide a tailored experience, and the same goes for B2B decision-makers. The C-suites (CEO, CFO, CTO, COO, VPs, Directors, and IT Managers) receive a plethora of information and have little time to wade through the noise to find a message.
This is where the concept of data-driven personalization takes center stage. Thus, by following the best practices for using customer data, you can offer your ideal customer profile (ICP) highly relevant marketing experiences.
Read complete article- Beyond Demographics: Personalization with Precise Data