Personalization is crucial for several reasons:
Enhanced Customer Experience: Customized promotions are more relevant and show interest in the customer and their needs as such they tend to generate higher levels of customer satisfaction.
Increased Conversion Rates: Recommendations made are more relevant to the observed customer needs and likely to achieve their goals hence better rates of conversion.
Higher Average Order Value: To enhance the average transaction value, one can make recommendations that may include other related products or services.
Improved Customer Retention: Loyal customers will always stick to a business that makes them feel valued through products and services that are relevant to them.
Read the article –
https://salesmarkglobal.com/personalization-in-cross-selling-campaigns/